Is it Time for You to Change Your E-Commerce Solution Provider?
Today, customers are buying online more than ever before. In fact, some have completely shunned brick-and-mortar stores. Therefore, it is important that Electronic Commerce or E-Commerce does not restrict itself to merely being a sales channel of e-business on the Internet. Unfortunately, most e-commerce solution providers have only one goal: making selling or buying easy, fast and accurate. They have not concentrated on the customer experience at all.
Brick-and-Click companies are a thing of the past. Most new e-commerce sites are Pure-Click companies. While brick-and-click companies can focus on customer service at their stores and use their website as an online channel, pure-click companies have to bring out the human touch and excel at customer delight on their website itself. This calls for a change in e-commerce solution provider who can replicate the physical shopping experience on the Internet or at least come close to it.
To effectively cater to the new generation of online customers, you need to consider the following aspects while choosing or changing your e-commerce solution provider:
Compatibility with existing resources
It would not be cost effective if you have to change your whole IT infrastructure for implementing a vendor's solutions. Similarly, data migration should be flawless. Customers do not want to shop if the website does not work as intended or the interfaces are not consistent.
Interlinking with existing systems
In order to improve customer experience and resolve any issues, you need to automate routine and mundane functions. Consider solutions that link your e-commerce store to your inventory and finance databases.
Interactive shopping solutions
E-commerce websites that use virtual shopping carts allow customers to pick all items they want and then select what they need. Automatic suggestions based on customer history or overall sales history can increase sales without being pushy. There should be dynamic calculation of tax and shipping costs, bulk discounts and coupons, and delivery times, all based on the customer's profile and shopping cart. Finally, the ability to provide multiple payments and delivery options ensures that the sale is clinched for sure.
What is the point in storing customer information, purchase history and buying patterns if your e-commerce vendor does not know how to use them effectively? Data mining can help and determine the interests of a customer and specialised pages can be created on the fly specifically for each logged in customer. This not only helps the customer to focus on his or her needs but also ensures guaranteed sales for the store owner. Customisation also helps to offer discounts to a loyal buyer while maintaining the price elsewhere on the site.
Administration and reports
Finally, remote administrations and the ability to incorporate bulk changes and create seasonal offers at short notice have to be fulfilled by any decent e-commerce solution provider. Good ideas need to be implemented fast and cannot be put on hold till the vendor is free to execute the plans. Detailed reports are also required for in-depth site analysis, measuring store performance, customer satisfaction and rating the vendor solution.
For a successful e-commerce venture, there needs to be a superior solution provider. Partner with NicheSuite and be assured of a smooth transition from the looks of the site to the payment gateways for a superior shopping experience. NicheSuite solutions are flexible, scalable, reliable and affordable. With simplified inventories, multichannel retailing and end to end integration, we provide unified control at your fingertips backed by excellent support and service. We have exactly what you need to expand your e-commerce venture with proven strategies for assured success. Contact us now.