Ecommerce websites, like all other technology-dependant mediums, are prone to change over time. From being html supporting pages to interactive ones, ecommerce businesses have seen it all. It is now the turn of video ecommerce to propel an ecommerce website forward.
What started as a small trend when retailers such as Golfsmith, JC Penney, Moosejaw and Verizon Wireless started inserting videos into their product website seems to have unwittingly become a potential new wave.
Extended product description
In static ecommerce websites, we have alt texts to briefly explain products when we scroll the mouse over it. In the case of video, description of the product is not only more precise and elaborate; it is almost like a person explaining it. That is the difference video makes to an ecommerce business.
This translates to a major, altogether new way of reaching out to customers in a way that is bound to be paradigmatic. The effectiveness and proximity to the product is enhanced to a dramatic extent.
One real factor that could help video change the face of ecommerce is that it is adaptable for mobile. Taking this a little further, video can play a central part in marketing, like being effective in social media networking and email campaigns.