In the fervour of starting an ecommerce business, many businessmen tend to overlook some important points. One of the most important of these is choosing the right ecommerce website platform.
The ecommerce platform drives your business!
Website ecommerce is not all about just having an attractive ecommerce site. Your website ecommerce is not just a collection of ecommerce design and multichannel ecommerce. Ecommerce website development goes beyond these.
The e-commerce software is at the heart of your online business. Choosing the right ecommerce platform is often the most important decision you will have to take for your ecommerce business.
What all should my ecommerce platform support?
Never get fooled by what many ecommerce designers offer: an ecommerce web site that has dozens of features, most of which you may not need. Yes, features are very important for an ecommerce site, but you should be discreet about choosing an ecommerce platform that offers what you need, rather than having loads and loads of redundant features.
You should ideally go in for an ecommerce platform in which you will be able to expand your product categories as your business grows, without straining itself or your purse.
Since f-commerce is here to stay, your ecommerce platform should be in a position to accommodate Facebook ecommerce. And then, very importantly, it should offer new features likesms integration with website, eBay store design, e-commerce ERP and m-commerce CRM.
And never forget that since most online ecommerce is now multi channel ecommerce, features like eBay ecommerce integration, eBay listing software, eBay listing tools and eBay design could come in handy.
The key is to think about what is appropriate, rather than what assortment of features is offered.